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Award-Winning Culture: Recognition for Intent-Based Leadership

We’re proud to share that SSE has awarded Pointer for our ongoing commitment to people and culture — with specific recognition for the impact of Pointer’s intent-based leadership approach within our organisation.

This award celebrates the intentional work we’ve done to create a culture where individuals are empowered to take ownership, lead with clarity, and contribute meaningfully at every level. It reflects not only our leadership philosophy but also the commitment of every team member who brings that vision to life daily.

Leadership with Intent: A Foundation for Growth
At the heart of this recognition is the intent-based leadership model — a framework that shifts decision-making and accountability closer to the front lines. By replacing traditional command-and-control structures with a model built on trust, transparency, and intent, we’ve seen a meaningful shift in how our people show up, speak up, and drive results.

This leadership mindset has helped us:

  • Increase employee engagement across teams
  • Strengthen cross-functional collaboration
  • Accelerate innovation and responsiveness
  • Lay strong foundations for workforce growth

A Recognition That Reflects True Partnership
We’re especially grateful that this recognition comes from a long-standing partner in SSE. They’ve seen firsthand how our cultural evolution is shaping our business.

Looking Ahead
This milestone is both a celebration and a motivator. As we continue to grow, we remain committed to putting people at the centre — because when our people lead with purpose, our organisation thrives.

To everyone who has contributed to this journey: thank you. This award is for all of us — and it’s only the beginning.

Together, we’re building more than a business — we’re shaping a culture where people lead with purpose.

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